Johnson & Johnson (J&J) was founded in New Brunswick, N.J. in 1886 by James Wood Johnson and his brothers, Edward and Robert.
The company manufactured the world’s first mass-produced, sterile surgical supplies, and it has since become a giant in three sectors: pharmaceuticals, medical devices and diagnostics, and consumer health products.
Today, J&J is at the forefront of health care innovation, operating more than 250 subsidiaries in over 60 countries, and employing more than 130,000 people.
J&J brands are responsible for developing treatments for some of the most complex diseases, as well as innovative medical devices and cutting-edge interventional solutions.
Here’s a rundown of its brand portfolio:
Johnson & Johnson’s Pharmaceutical Brands
Johnson & Johnson
Actelion
Headquartered in Allschwil, Switzerland, Actelion is a pharmaceutical and biotechnology company that treats pulmonary arterial hypertension.
J&J acquired the company in 2017 for approximately $30 billion, and it became part of the J&J Innovative Medicine division .
Benadryl
Benadryl was invented by chemistry professor George Rieveschl and became the first FDA-approved prescription antihistamine in 1946.
Today, the brand, which J&J acquired in 2006 as part of a $16.6 billion deal with the consumer unit of Pfizer, sells a range of allergy and itch-relief medicines.
Benylin
Benylin produces a range of cough, cold, and flu medications for both adults and children. The brand was sold by Pfizer to J&J in 2008, and has been a popular and trusted brand since the early 1970s. In the U.K., it is currently the top-selling cough medicine brand .
Cilag
Cilag is a Swiss pharmaceutical company, founded in 1936 and acquired by J&J in 1959.
Today, the company employs around 1,200 people and is one of the major players in the Swiss pharmaceutical industry.
Imodium
Imodium offers a range of treatments for diarrhea. It uses an active ingredient called loperamide hydrochloride, which slows down the movement of the gut.
Motrin
Motrin is a brand of non-steroidal anti-inflammatory drug containing ibuprofen. Its product range includes capsules, gels, chewable tablets, and liquid drops.
Novira Therapeutics
Novira Therapeutics is a biopharmaceutical company that focuses on treatments for chronic hepatitis B virus (HBV) infection.
J&J acquired Novira in 2017 and added it to the Infectious Diseases & Vaccines Therapeutic Area of the Janssen Pharmaceutical Companies of J&J.
Sudafed
Sudafed is an over-the-counter medicine designed to relieve nasal and sinus congestion and pressure due to colds, hay fever, or upper respiratory allergies. J&J acquired the brand from Pfizer in 2006 .
Tylenol
Tylenol is a brand of pain medication that includes tablets, capsules, creams and liquid medicines.
Zyrtec
J&J acquired allergy brand Zyrtec from Pfizer in 2006 and a year later won regulatory approval to sell its cetirizine medicine over the counter.
Johnson & Johnson’s Medical Device Brands
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Acclarent
Acclarent is a California-based medical device company, which J&J acquired in 2010 for $785 million. It won’t be a part of the company’s portfolio much longer. Integra Lifesciences reached an agreement in 2023 to acquire the company from J&J for $275 million, and the deal is expected to close by the second quarter of this year.
Biosense Webster
J&J acquired Biosense Webster, which develops a range of diagnostic and treatment tools for people living with cardiac arrhythmias, in 1997 for $400 million in shares. A global leader in the field for more than 30 years, its products include 3D navigation systems, diagnostic catheters, electrophysiology access tools, and therapeutic catheters.
Cerenovus
J&J Medical Devices Companies introduced neurovascular business Cerenovus in July 2017.
The brand quickly became a market leader in stroke care and provides a range of medical devices designed to help physicians make stroke treatment quicker, easier, and more effective.
DePuy Synthes
DePuy Synthes is part of J&J’s MedTech division and boasts one of the most comprehensive orthopedics portfolios in the world.
The company, which has made major advancements in orthopedic devices, medical technology, and digital surgery, specializes in joint reconstruction, trauma, craniomaxillofacial, spinal surgery, and sports medicine.
In 2012, J&J acquired Synthes, Inc for $19.7 billion and integrated it with DePuy to establish the DePuy Synthes, the Orthopaedics Company of Johnson & Johnson.
Ethicon
Ethicon offers surgical technologies and solutions including wound closures, surgical hemostats, and its MONARCH platform for robot-assisted procedures.
Johnson & Johnson Vision
J&J acquired Abbott Medical Optics in 2017 for $4.33 billion and changed the eye health company’s name to Johnson & Johnson Vision.
Mentor
J&J bought Mentor, a breast implant maker, in 2008 for $1.07 billion as part of its plan to enter the market for cosmetic medical procedures.
Tear Science
Tear Science develops ophthalmic medical devices to identify and treat meibomian gland dysfunction, which can lead to dry eye disease.
J&J completed its acquisition of Tear Science in September 2017, furthering its goal to become a global leader in eye health. A few months later, J&J announced that Tear Science’s LipiScan and LipiFlow technologies would be available in more than 800 optometrist and ophthalmologist offices across the U.S. and Canada.
Johnson & Johnson’s Consumer Product Brands
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ACUVUE
In 1987, J&J Vision (JJV) introduced the world’s first disposable soft contact lenses , under the brand ACUVUE.
ACUVUE manufactures 4 billion contact lenses annually, and the brand’s 1 Day ACUVUE MOIST is the most popular daily disposable on the market.
Aveeno
Aveeno is an American skin care and hair care company, founded by brothers Albert and Sidney Musher in 1945. The pair discovered the powers of finely milled colloidal oatmeal to help heal dry skin.
J&J acquired the company in 1999 and today sells a wide range of skin, hair, and baby products containing oatmeal.
BAND-AID
Voted the number one most trusted brand in the U.S. in 2023, BAND-AID is a leader in first aid care, selling adhesive bandages, gauzes and pads, tapes and wraps, antiseptic and wound washes, and first aid kits.
In 1920, Earle Dickson , a J&J cotton buyer, combined J&J’s adhesive tape and gauze to create the consumer health company’s now iconic adhesive bandage. The brand sells e more than 42.1 million units of its pharmaceutical products in the U.S. annually.
BENGAY
BENGAY is a topical analgesic, designed to be applied to the skin to relieve pain in muscles and joints.
The consumer health brand was originally produced by Pfizer Consumer Healthcare, before J&J acquired it for $16.6 billion in 2006.
Caladryl
Caladryl is a lotion designed to relieve the pain and itchiness associated with rashes due to poison ivy, poison oak, or poison sumac. It is distributed by J&J Consumer Products Company.
Ci:z Holdings
In January 2019, J&J announced the completion of its acquisition of Ci:z Holdings.
The Japan-based company develops and markets cosmetics products for the following brands: DR. CI:LABO, LABO LABO, and GENOMER.
Clean & Clear
Clean & Clear is an American dermatology brand selling a wide range of acne treatments, including cleansers, scrubs, treatments, toners, and moisturizers. J&J acquired Clean & Clear from Revlon in 1991.
Beijing Dabao
Beijing Dabao is a manufacturer of personal care products, including skin care products, hair care products, and cosmetics.
J&J bought the top Chinese cosmetics firm in 2008 for a deal estimated at more than $300 million.
Desitin
Desitin offers a range of products to treat and protect babies from diaper rash, including a Daily Defense Cream, Maximum Strength Original Zinc Oxide Paste, and a Multipurpose Ointment.
Johnson’s Baby
Johnson’s Baby is an American brand of baby care products, first introduced in 1894 . Since then, the brand has pioneered research to further understand the unique needs of baby’s eyes, skin, and hair. In fact, more than 90% of all industry-led baby skin care research comes from Johnson’s.
Lactaid
Founded in 1974 by third-generation dairy farmer, Alan E. Kligerman, Lactaid sells a range of lactose-free dairy products and dietary supplements.
All Lactaid products contain a lactase enzyme, which breaks down lactose into sugars that are easier to digest.
Le Petit Marseillais
Le Petit Marseillais is a French beauty and personal care brand of hand soaps, shampoos, skin care products, and lip care products.
J&J acquired it in 2006 and rolled it out to U.S. retailers – such as CVS, Target, and Ulta – in 2017.
Listerine
Listerine was developed in 1879 for use as a surgical antiseptic and the product became available to customers over-the-counter in 1914.
Since J&J acquired the mouthwash and oral care brand in 2006 , Listerine has heavily expanded its product offering to include toothpaste, breath fresheners and oral rinses with a wide range of flavors and functions.
Lubriderm
Pharmacist Louis Schleuse developed the first Lubriderm product in 1945 and, for the decades that followed, it was used solely by medical professionals to treat rough, itchy, or dry skin. In 1975, it became available for purchase to the public.
J&J acquired the brand in 2006 as part of its $16.6 billion Pfizer deal . Today, its product range includes moisturizers and body washes.
Maui Moisture
Maui Moisture sells a line of hair care products made with aloe vera and coconut water.
In 2016, J&J acquired Maui Moisture’s parent company , Vogue International, for approximately $3.3 billion in cash.
Neosporin
Neosporin’s range of wound care products includes antibiotic cream, BAND-AID bandages, cleansing wipes, gauze, and ointments.
Neostrata
Neostrata produces and markets a range of dermatologist-developed skin care products under several brand names, including NeoStrata, NeoStrata Sin Active, Exuviance, Exuviance Age Reverse, CoverBlend, and Psorent.
Dermatologist Dr. Eugene J. Van Scott and dermopharmacologist Dr. Ruey J. Yu founded Neostrata in 1988 and J&J acquired it in 2016.
Neutrogena
Neutrogena’s founder, Manny Stolaroff, started the brand in the 1950s with a gentle bar soap inspired by a soap invented by a Belgian chemist.
J&J acquired the brand in 1994 for $924 million. Today, Neutrogena produces a wide range of cosmetics, skin care products, and hair care products.
Nicorette
Nicorette sells a range of smoking cessation products including mouth sprays, patches, and chewing gums.
The brand is sold globally by J&J except in the U.S., where it is distributed by Haleon.
OGX
OGX is a premium hair care brand that sells shampoos, conditioners, treatments, body washes, body lotions, and styling products. J&J acquired OGX as part of its Vogue International acquisition.
PIZ BUIN
In 1946, Franz Greiter developed one of the world’s first sun protection products , the PIZ BUIN Gletscher Creme. J&J bought the company in 1989.
Polysporin
Polysporin is a first-aid antibiotic ointment designed to prevent infection in minor cuts, scrapes, and burns.
Rogaine
Rogaine launched its first product in 1988, a prescription-only solution to hereditary hair loss for men. Today, it sells a range of hair regrowth products. J&J bought the brand in 2006.
Stayfree
Energizer acquired the U.S., Canada and Caribbean business of menstrual products company Stayfree from J&J in 2013, but J&J continues to own the brands in all other regions of the world.
Visine
Founded in 1958, Visine sells a range of eye drops. J&J acquired the company as part of the 2006 Pfizer deal.
Who Are Johnson & Johnson’s Competitors?
J&J is the world’s leading health care company . Its biggest competitors include Bristol Myers Squibb, Merck, Pfizer, Unilever and Procter & Gamble (P&G).
In 2023, the company generated $85 billion in total revenue and it has forecast sales of up to $88.6 billion in 2024.
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