Here’s what our course curriculum looks like:
🧑🏫 The Part Time YouTuber Blueprint
In this introductory segment, we’ll talk about our system for succeeding on YouTube – the Part Time YouTuber Blueprint. This is an overview of what’s to come, where we cover our holistic approach to succeeding on YouTube and how we think about the platform and content creation as a whole.
🕵️ How to Find your Perfect Niche
In the “Finding Your Niche” chapter, we dive into the critical process ofidentifying and refining your niche, finding your authentic edge and identifying your competitors.
The chapter begins with an introduction to finding your niche and the role a niche plays in establishing your unique identity on the platform before we explore the Growth-Fun Spectrum. We’ll help you understand the different approaches to YouTube, whether you’repursuing it as a businessorenjoying it as a hobby.
But that’s not all—we’ll also discuss the contrasting roles of anarchitectand anarchaeologistin content creation and explore thebenefits and trade-offsof each approach, empowering you tofind the creative process that suits you best.
Lastly, we’ll delve into the vital aspect of defining your channel’s value proposition.Crafting compelling introductionsfor your videos andcommunicating why viewers should invest their time in watchingyour content iscrucial. Through prompts and exercises, we’ll guide you in identifying your unique strengths, expertise, and credibility within your niche.Get ready to unleash your authentic voice and captivate your audience.
It’s equally important to learn how todifferentiateyourselffrom the competition in your niche and carve your own path to success. We’ll show you how to conduct effective competitor analysis on YouTube and gain valuable insights that will allow you toidentify gaps, opportunities, and areas where you can bring your unique perspective.
But it’s not just about imitating others. We’ll guide you through the process ofdiscovering and embracing your authentic edge. Staying true to yourself is paramount as a content creator. We’ll share practical tips and exercises to help you uncover your unique voice, personality, and storytelling approach. By leveraging your individuality, you’ll createcompellingandrelatablecontent thatresonates with your target audience.
By the end of this chapter, you’ll be equipped with the strategies and techniques necessary to differentiate yourself in the competitive YouTube space. In this introductory segment, we’ll talk about our system for succeeding on YouTube – the Part Time YouTuber Blueprint. This is an overview of what’s to come, where we cover our holistic approach to succeeding on YouTube and how we think about the platform and content creation as a whole.
💡 How To Generate Endless Ideas
We have our niche, and we know how to stand out from the competition. Now it’s time to make some videos 🙌We’ll cover the art of generating creative and compelling ideas for your YouTube videos.This chapter is packed with practical frameworks and techniques that will ensure you never run out of content ideas again.
We’ll kick things off by introducing the concept of capturing ideas into a video homebase. Say goodbye to scattered thoughts and missed opportunities. We’ll provide you with asystematic approachtoorganiseandstoreyour ideaseffectively. With a central hub for your video concepts,no brilliant idea will slip through the cracks again.
We’ll then tackle the common “problem of ideas.” We’ll dive into why creators often struggle to come up with fresh ideas and equip you with strategies to overcome this creative block. From understanding the underlying causes to implementing specific tactics, you’llbreak through the idea barrierandunleash your creativitylike never before.
We’ll then go on to explore various idea generation frameworks like the “Birdsong Technique,” a method that helps you draw inspiration from other creators and industries to spark innovative ideas. We’ll also teach you how to “coal mine” – digging deeper into your existing content to uncover hidden gems that can be repurposed or expanded upon.
The chapter also covers viral replication, teaching you how to analyze successful videos and replicate their key elements while adding your unique twist. We’ll share tips on leveraging the power of search algorithms and keyword research to identify untapped video topics and trends.
One of the highlights of this chapter is the “5 Months in 5 Minutes” method. We’ll walk you through this sick framework that enables you togenerate a massive backlog of video ideas in just a few minutes. By leveraging this and other techniques, you’ll have a wealth of content concepts ready to be developed,saving you timeand ensuring aconsistent flow of engaging videos.
By the end of this chapter, you’ll be armed with a toolkit of powerful frameworks and techniques. You’ll have the power tocapture,develop, andexecuteacontinuousstream ofcreative and captivatingvideo ideas.
✍️ How to Write Incredible Titles
An amazing idea for a video is a great start, but we need to make sure people actually click on our videos once we publish them. In our Titles chapter, we’ll unravel the secrets ofcreating captivating titles that grab your audience’s attention and optimise your videos for success. Titles are the gateway to your content, and with a captivating title, you can effectively communicate the value of your videos and entice viewers to click and watch.
We’ll explore the crucial role that titles play in capturing audience attention and maximising engagement. We’ll dive into the difference between browse intent and search intent, providing you with strategies to attract viewers based on their browsing behaviour.By tailoring your titles to align with your target audience, you can significantly increase your video’s visibility and engagement.
But what makes a “good” title? We’ll break it down for you. You’ll learn how to craft titles that areconcise, descriptive, and intriguing. We’ll delve into the psychological factors that influence viewers’ decision-making processes and reveal practical tips for leveraging those factors to createattention-grabbingtitles.
Next, we’ll cover the potential of AI tools and techniques in generating effective titles. Byharnessing AI toolsto analyse data and generate title suggestions, you cansave timeandenhance your title creation abilities, giving your videos a competitive edge.
And that’s not all. We’re taking you step by step into the world of crafting banger titles We’ll provide practical examples and walk you through our tried-and-tested process. By combining creativity, data analysis, and strategic thinking, you’llmaster the art of crafting titles that drive views and engagement.
By mastering the art of title creation, you’ll unlock the potential to captivate your target audience and increase click-through rates. You’ll know how to createcompelling titlesthatoptimise your videos for successin the competitive world of YouTube.
🖼️ How to Make Banger Thumbnails
You’re crafting incredible titles; now it’s time to lock down the art and science of creating captivating thumbnails that grab viewers’ attention andcompel them to click on your videos. Thumbnails play a crucial role in driving engagement and attracting a wider audience to your content. Witheye-catching and compelling thumbnails, you have the power to differentiate yourself from the sea of content andincrease the likelihood of viewers clicking on your videos.
We’ll dive deep into the world of thumbnails and explore the distinction between professional and amateur designs. We’ll provide insights into the visual elements, design principles, and techniques that contribute to creatingprofessional-looking thumbnails. By understanding the key components of an effective thumbnail, you canelevate the visual appeal of your videosandestablish a consistent and recognizable brand identity.
But that’s not all. We’ll guide you on how to develop your own house style for thumbnails. By establishing a cohesive visual identity across your thumbnails, you’ll ensure that they align with your channel’s branding andreflect the unique personality of your content. Consistency in thumbnail design helps viewers recognize your videos at a glance, fostering a sense offamiliarityandtrust.
We’ll also walk you through the process of A/B testing. By experimenting with different variations of thumbnails and analysing performance metrics, you’ll have the opportunity to refine your designs over time andcontinuously improveclick-through rates and viewer engagement.
By mastering the art of thumbnail creation, you’ll be equipped with the skills and knowledge to craft visually appealing and clickable thumbnails that stand out in the crowded YouTube landscape.The insights shared in this chapter will empower you to create thumbnails that captivate viewers, boost click-through rates, and ultimately drive the success of your YouTube channel.Get ready to unleash the power of compelling thumbnails and watch your videos soar to new heights of engagement and popularity.
🍿 How to Make Compelling Videos
So we know how to get people to actually click on our videos; now we need to know how to keep them watching. Enter: the HIVES Framework – theultimate guide to captivating your audienceand keeping them hooked. This step-by-step roadmap will teach you how to keep people watching your videos, one captivating video at a time.
We kick off by emphasising the importance of the hook—the critical first few seconds that grab your viewers’ attention and leave them craving more. Prepare to discover effective techniques that will help youcraft compelling hooksthatinstantly captivateyour audience.
We’ll also guide you through various approaches tonail your video introduction, setting the perfect tone for your content and seamlessly transitioning from the hook to the main course of your video.
Next, we dive deep into the value component—the heart and soul of your videos. We’ll explore pre-production strategies that provide systematic structuring to enhance the quality and organisation of your content. Plus, we’ll shareseven valuable tips for writing better videos, enabling you to deliverengagingandinformativematerial thattruly resonateswith your audience.
We’ll also tackle the production phase, covering both filming and editing. Expect practical advice and insider techniques tomake your videos visually appealing and captivating. From framing to lighting, we’ll empower you to create a high-quality production that leaves alasting impact. You’ll gain access to valuable tips and tricks that willelevate the overall flow and polish of your videos, ensuring aseamless and professionalviewing experience for your audience.
By implementing the HIVES Framework and embracing the insights shared in this chapter, you’ll build an arsenal of tools tocaptivate your audience and keep them engagedthroughout your videos. Get ready to unleash your video-making prowess and leave a lasting impression on your viewers 💪
❤️🔥 The Power of Branding
Once people are clicking on your videos and enjoying them, we need to get them to stick around for the long run. It’s time to explore the ingredients for building adeep and meaningful connectionwith your audience. It’s not just about creating amazing content; it’s aboutforging a bond, earning trust, and leaving a lasting impact.
Introducing the “ABCs of Connection,” our secret formula for channel success. This formula encompasses Aesthetics, Branding, Confidence & Delivery, and Personality. Together, they lay the groundwork for a channel thatresonates with your audience on a personal level.
In the Aesthetics section, we’ll dive into techniques and best practices to enhance the visual appeal of your channel.From captivating thumbnails to eye-catching bannersand a cohesive design, we’ll show you how to make your channelvisually irresistible.
Branding plays a crucial role in establishing your channel’s unique identity. We’ll guide you through the process ofdefining your brand,incorporating consistent messaging, and creating visual elements thatalign with your content and values.
Confidence & Delivery are key elements in connecting with your audience. We’ll equip you with practical tips and strategies toboost your on-camera presence,enhance your delivery style, andexude confidencethatcaptivatesyour viewers.
Lastly, we’ll explore the power of embracing your authentic personality. By being true to yourself, sharing personal stories, and engaging with your audience in a genuine way, you’llcreate a channel that feels like a genuine connectionwith each and every viewer.
By implementing the ABCs of Connection, your channel will not only provide valuable content but also cultivate a sense of belonging and connection. You’ll make people fall head over heels for your channel,transforming casual viewers into loyal fans and dedicated supporters. Get ready to create an irresistible channel that captivates hearts and leaves a lasting impression.
📈 How to Grow on YouTube Part-Time
What’s the overarching challenge everyone faces when it comes to content creation? The sheer amount of time it takes. This chapter is where we tackle the ever-present challenge of managing our time effectively. We get it – life can be a whirlwind, and finding the right balance can feel like a juggling act. But fear not, because we’re here to help you navigate through it all andget the mostbang for your buckwith the time you’re spending on growing your channel.
We’ll kick off with the Time Audit; taking a step back and evaluating how we’re spending our time, where our bottlenecks are etc. We’ll guide you through a simple self-assessment process, helping you identify areas where you can make improvements and ensure you’rededicating enough time to the right YouTube goals.
Next up, we’ll fire up the Idea Generation Machine once more to make sure you’re using it to its full potential to shave down the amount of time the ideation part of your process is taking.
Then we’ll dive into Slow Burn Writing. Writing can sometimes feel like a massive time sink, but fear not – we’ve got some tricks up our sleeve. We’ll share strategies to help youwrite high-quality scripts efficiently,avoiding common pitfallsandkeeping your ideas flowing smoothly.
Then it’s time tosupercharge your filming processwith batch filming. We’ll guide you through the planning, setup, and execution, making your batch filming sessions a breeze.More content, taking less time and less energy.
Next, we’ll help you create publishing automations so you’reworking smarter, not harderwhen the time comes to hit the publish button. We’ll share strategies tosimplifyandautomatethe publishing process, freeing up your time to focus on creating more content.
But what if you’refeeling overwhelmed or find yourself stuck?Don’t worry, we’ll tackle those blockers together. We’ll provide guidance onwhenandhowtodelegatetasks, and we’ll discuss the possibility ofhiring freelancersto support your YouTube journey.You don’t have to do it all alone.
We’ll also cover what to do if you’re curious about hiring and working with freelancers, whether that’s editors, thumbnail designers or writing assistants. We’ll provide insights and tips onhow to find and hire the right freelancersfor your specific needs, ensuring you canleverage their expertise and save yourself valuable time.
To tie it all together, we’ll walk you through the whole system, giving you a comprehensive understanding of how all the pieces fit together. We’ll also explore the concept of the Ideal Week and show youhow to carve out time for your YouTube endeavours while balancing other commitments.
By implementing these strategies and embracing the power of efficient time management, you’ll be using your time efficiently, keeping your content flowing and creating a sustainable Part-Time YouTuber lifestyle.Get ready to make the most of your time and achieve your YouTube goals like a pro 🏅
🤝 How to Outsource Effectively
When you’ve got the Get Smart stage of your YouTube journey and you’re looking to leverage your time effectively, you should start looking to outsource the parts of the system that are becoming a bottleneck or a drain on your time and in this section you’ll learn how to outsource and find the right person for the job.
We’ll begin by covering the reasons why you should be looking to hire extra support earlier than you think plus go through a load of the common objections and questions that I get from creators when they’re confronted with these questions.
But we’ll also go into identifying when really is the best time to hire and how to know what to outsource first as well as help you decide if you need a freelancer or a full-time employee and how to hire A-players for your creative business.
Finally, we’ll talk about management – it might sound boring but once you’ve hired people, you need to manage them effectively to optimise performance for your creative business and we’ll go through how to do that and build a happy and high-performing team 🚀
🚀 How to Earn Money On and Off YouTube
In this final chapter, you’ll learn how to take your YouTube journey to new heights. We’ll explore opportunities toexpand your channel’s reach, monetize your content, and dive into the exciting world of creating personal products.
In the “Expand” section, we’ll introduce you to the endless possibilities that lie beyond YouTube. We’ll share insights on whyexpanding your online presencecan multiply your progress and how it can open doors to new opportunities.
In the “Monetise” section, we’ll delve intodifferent revenue streamsand show you how to turn your passion into profit. From Adsense and CPMs to affiliate marketing and sponsorship opportunities, we’ll provide tips and strategies tomaximize your earning potential.
But we won’t stop there. We’ll discuss creating and selling your own merchandise, courses, or digital products. You’ll discoverthe power of building your brandandgenerating incomebeyond YouTube ad revenue.
As we wrap up this chapter, we’ll take a peek into Ali’s current system and its evolution. We’ll provide you with a behind-the-scenes look athow we manage Ali’s YouTube empire, from content creation to workflow optimization.
By the end of this chapter, you’ll have ideas on how to take your channel to new heights and transform your passion into a thriving online business. The possibilities are limitless, and we’re here to guide you every step of the way. Let’s make it happen 🙌
